In a sudden development, the Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF), which markets its products under the brand name 'Amul', on Monday ousted its long-serving Managing Director R S Sodhi but did not give any reason. However, Sodhi said he had requested the federation's board to relieve him of his duties. The federation's chief operating officer Jayenbhai Mehta has been given the interim charge of the managing director (MD).
While an informal network is already in place to handle the modern trade channels, a more structured and formal unit is expected to be set up soon.
The price of 100 gram butter pack has been raised from Rs 23 to Rs 25 per pack, and the hike comes into effect from next week as new stocks are being dispatched.
It is the season of cooking and baking, but with Amul Butter in short supply, consumers aren't like the cat that got the cream. A shortage only means market shelves without butter on them. "There is a supply-side deficit. "We are now able to procure only two packs of butter a day, as opposed to three packs (each containing 30 packets of butter) in a day," says a salesman at Modern Bazaar, a departmental store in New Delhi's Greater Kailash.
The dairy major is transforming into a full-fledged F&B and fast moving consumer goods (FMCG) player, reports Vinay Umarji.
Vipul Chaudhary, chairman of Gujarat Cooperative Milk Marketing Federation (GCMMF) that markets its products under the Amul brand, has been removed from the post.
Amul, the dairy cooperative managed by the Gujarat Cooperative Milk Marketing Federation Ltd, will sponsor the Indian contingent for the London Olympics. The Indian Olympic Association entered into an agreement with the country's largest food brand in this regard in Delhi on Monday. It was signed by IOA secretary-general Randhir Singh and R S Sodhi, Managing Director, GCMMF.
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The creation of the Amul brand and its famous mascot gave a rural revolution a durable competitive edge.
With launch of second plant in Gujarat, company gets ready to take on peers
The government had banned exports of casein and milk powder in February last year, following a fall in the domestic supply of milk.
The six billion plastic straws sold with every small tetra pack of juice, milk, lassi, coffee and other drinks can be replaced by paper straws to protect the environment but it will have to be done in phases. That was the message of the presentation made by FMCG companies using small tetra packs last week by their body, the Action Alliance for Recycling Beverage Cartons. The association told the Environment Ministry that companies need 18 months from the ministry's deadline of July 1 - when the ban on the use of single plastics for straws, plates and spoons comes into effect - to make the transition.
This is not the first time Gujarat Cooperative Milk Marketing Federation that owns brand Amul has chosen an unconventional method to protect its brand.
'We plan to touch Rs 1 trillion of Amul brand's turnover in the next five years.'
'We expect exports to touch Rs 1,000 crore by the end of the year.'
From modest milk chocolate for kids 45 years ago to sophisticated dark chocolate for adults, Amul is a part of India's history.
Even in her 50s, the Amul Girl has far greater clout than any brand ambassador in India. And India's largest dairy organisation may soon cash in on that. Sohini Das reports.
Amul, Gowardhan raise prices by Rs 2 a litre; others might wait for some time.
Advisory in this regard was issued by the Gujarat government three days before Prime Minister Narendra Modi announced demonetisation of Rs 500 and Rs 1000 notes.
Fourteen of 17 board members move no-confidence motion; proximity to Rahul Gandhi seen as trigger.
Amul will now export dairy products to Russia.
Amul plans to bring camel milk to the breakfast table
The Gujarat Co-operative Milk Marketing Federation Ltd, the country's largest dairy products distributor and the owner of Amul brand, has also indicated that prices of milk are likely to remain relatively stable in the next 24 to 48 months.
Some players have already raised prices; others in wait-and-watch mode.
The Rs 1-trillion organised dairy market is dominated by co-operatives in almost every state.
Nearly 40% of the annual sales happen during April to June.
Prices of milk and derivatives such as cheese, butter, curd and skimmed milk powder were subdued for two years, on a supply surplus.
The traditional Indian desserts market is around Rs 40,000-45,000 crore (Rs 400-450 billion).
'Amul has never replaced premium ingredients with cheap ones.'
Amul has cashed in on an incident from the protagonist's life for promotions.
Two giant brands get into a slugfest over the goodness of ice creams and frozen desserts, reports Sohini Das.
Parag Milk Foods, Prabhat Dairy, Hatsun Agro are sharpening their gaze on the retail space and buttering up their customers.
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